That New TV You’ve Been Eyeing Just Dropped by Up to $1,300, Thanks to These Prime Day Deals

The timing couldn’t be better: FIFA is here, and so are the Amazon Prime Day deals on TVs. If you’d been planning to upgrade for better picture quality or a bigger screen, now is the best time. Catch every goal like you’re in the stands — minus the sweat and long queues. Although the Prime Day sale officially kicks off on June 23 this year, you don’t have to wait until then to start saving. With so many early deals already available, including some big discounts on top-rated TVs, you can now snag one for less and wrap yourself in stadium energy in your living room.

From high-end OLED models to budget-friendly TVs starting at less than $200, there’s an option for every need and budget. To help you make the most of these early offers, CNET’s shopping experts have rounded up some of the best TV deals available right now below. Plus, we’ll continue to update this page leading up to the main event, so be sure to check back often for the latest batch of bargains.

For even more early savings on tech, you can also check out our list of the best Apple deals for discounts on iPads, AirPods and more.

Best early Prime Day TV deals

Samsung 65-inch S90F Series OLED TV

Thanks to its stunning OLED display with “great contrast levels and highly saturated colors,” the S90F Series tops our list of the overall best TVs for 2026. TV expert Ty Pendlebury praised its excellent image quality and fluid 120Hz refresh rate, and while he found it to be a little pricey, it’s a serious bargain at more than $1,000 off.

Hisense 75-inch QD7 Series QLED TV

The Hisense QD7 series is our top pick for those on a budget. It features a stunning 75-inch QLED display with 4K resolution and Dolby Vision support for exceptional contrast and vibrant colors. Plus, the seriously immersive Dolby Atmos audio puts you right in the middle of the action.

TCL 65-inch QM6K Series 4K TV

Another great option for those on a budget, our experts named the QM6K Series as the best TV you can get for less than $1,000. Reviewer Ty Pendlebury loved it, stating: “The TCL QM6K has some of the best picture quality, including great black levels, for an LCD-based TV.” It also features a gaming mode, Bluetooth connectivity and four HDMI ports.

Toshiba 65-inch C350 Series 4K TV

This Toshiba TV is almost 44% off right now, which means you can snag the 65-inch model for just $300. It’s fairly basic, but still features a 4K LED display, Dolby Vision support and a 60Hz refresh rate. Plus, it comes with an Amazon Alexa built in.

LG 65-inch C5 Series OLED TV

This CNET Lab Award winner boasts unrivaled color accuracy, making it one of the best TVs on the market in 2026. According to our reviewer, it “sets a new standard for gaming and movie watching among premium TVs,” and you can grab it for a whopping 48% off with this deal.

If you’re after the ultimate upgrade this Prime Day, this is the deal for you.

Samsung 55-inch The Frame QLED TV

Samsung’s sleek The Frame TV looks more like a piece of art than a piece of tech. It has a stylish design with a customizable bezel to help it blend with your home’s decor. It also features a stunning 4K QLED display and doubles as a digital picture frame with hundreds of works to choose from.

More early Prime Day TV deals:

When is this year’s Prime Day sale?

While Prime Day typically takes place in July, Amazon is kicking things off a little early in 2026. This year’s sale will start on June 23 and will run through June 26. However, there are tons of early deals already available, so you don’t have to wait until then to start saving big.

What will be on sale for Prime Day?

The real answer is just about everything. We saw over 100,000 deals during last year’s sale, which covered everything from the latest Apple earbuds to everyday essentials like coffee pods. Some of the absolute best deals will be on top tech and big-ticket items like TVs and laptops, but tons of smaller appliances like air fryers, Bluetooth speakers, and much more will also be on sale. Plus, Amazon has already teased deals of up to 65% off its own devices.

Do I need a Prime membership to shop the sale?

A Prime Membership is not required to take advantage of these deals, and thousands of offers will be available to everyone. However, we do expect to see special offers and steeper discounts exclusive to Prime Members. The subscription also comes with a ton of other perks, so if you’ve been thinking about signing up, now’s a great time to do so.