Whoop has made screen-free wearables since its first proper release in 2015, but the shift in what Whoop considers itself to be about mirrors the change we see in the wider market. Today a Whoop band is made for just about anyone with the spare cash to pay for its $199 annual subscription. It’s a system to “help you improve how you sleep, train, and feel—starting day one,” to use Whoop’s own words. This couldn’t be further removed from the self-serious way Whoop described itself in 2015, as a “performance optimization system exclusively designed for elite athletes and teams.” What a change a decade makes.
Even if Whoop has always been…
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