Considering you rejected the design clichés, are you surprised at the plaudits that Slate’s looks have garnered from the male-dominated auto design world?
I’ll give you a little bit of behind-the-scenes. We started with some assumptions that you would find any design group considering, like putting precious materials in the front area; and this is where we’ll put the name mark, the DNA, and it is placed there beautifully, never to be touched, just to be admired. That’s what goes on in a design studio.
As we were looking at designs and testing internally, we could see what people were attracted to. But as a design group, we kept saying, “This…
Read the full article at WIRED.COM