Thinking of a TV upgrade? With Amazon’s Prime Day deals almost here, now is the best time to fulfill your wish and get your favorite TV — minus the retail price. With so many wonderful discounts, you can choose your preferred model and brand and enjoy better picture quality. Catch every goal like you’re in the stands — minus the sweat and long queues. While the Prime Day sale kicks off in a few hours, you don’t have to wait until then to start saving. With so many early deals already available, including some big discounts on top-rated TVs, you can now snag one for less and wrap yourself in stadium energy in your living room.
From high-end OLED models to budget-friendly TVs starting at less than $200, there’s an option for every need and budget. To help you make the most of these early offers, CNET’s shopping experts have rounded up some of the best TV deals available right now below. Plus, we’ll continue to update this page leading up to the main event, so be sure to check back often for the latest batch of bargains.
For even more early savings on tech, you can also check out our list of the best Apple deals for discounts on iPads, AirPods and more.
Best early Prime Day TV deals
Samsung 65-inch S90F Series OLED TV
Thanks to its stunning OLED display with “great contrast levels and highly saturated colors,” the S90F Series tops our list of the overall best TVs for 2026. TV expert Ty Pendlebury praised its excellent image quality and fluid 120Hz refresh rate, and while he found it to be a little pricey, it’s a serious bargain at more than $1,000 off.
Hisense 75-inch QD7 Series QLED TV
The Hisense QD7 series is our top pick for those on a budget. It features a stunning 75-inch QLED display with 4K resolution and Dolby Vision support for exceptional contrast and vibrant colors. Plus, the seriously immersive Dolby Atmos audio puts you right in the middle of the action.
TCL 65-inch QM6K Series 4K TV
Another great option for those on a budget, our experts named the QM6K Series as the best TV you can get for less than $1,000. Reviewer Ty Pendlebury loved it, stating: “The TCL QM6K has some of the best picture quality, including great black levels, for an LCD-based TV.” It also features a gaming mode, Bluetooth connectivity and four HDMI ports.
Toshiba 65-inch C350 Series 4K TV
This Toshiba TV is almost 44% off right now, which means you can snag the 65-inch model for just $300. It’s fairly basic, but still features a 4K LED display, Dolby Vision support and a 60Hz refresh rate. Plus, it comes with an Amazon Alexa built in.
LG 65-inch C5 Series OLED TV
This CNET Lab Award winner boasts unrivaled color accuracy, making it one of the best TVs on the market in 2026. According to our reviewer, it “sets a new standard for gaming and movie watching among premium TVs,” and you can grab it for a whopping 48% off with this deal.
If you’re after the ultimate upgrade this Prime Day, this is the deal for you.
Samsung 55-inch The Frame QLED TV
Samsung’s sleek The Frame TV looks more like a piece of art than a piece of tech. It has a stylish design with a customizable bezel to help it blend with your home’s decor. It also features a stunning 4K QLED display and doubles as a digital picture frame with hundreds of works to choose from.
More early Prime Day TV deals:
- Roku 40-inch Select Series HD TV: $150 (save $80). This 2026 TV runs on our favorite smart TV platform.
- Insignia 50-inch F50 Series 4K Fire TV: $160 (save $140). This budget-friendly Best Buy TV just got even more affordable.
- Samsung 65-inch U7900 Series 4K TV: $300 (save $170). With a 65-inch display, this midrange Samsung TV is the ideal size for most living rooms.
- Pioneer 75-inch Class LED 4K Roku TV: $400 (save $210). A massive 75-inch screen for less than $500 makes this Pioneer TV a great bargain.
- Samsung 55-inch U8000F Series 4K TV: $300 (save $50). Its impressive input lag response times make this a top choice for gamers on a budget.
- Hisense 65-inch S7 CanvasTV: $800 (save $500). If you don’t want to fork over thousands for Samsung’s Frame TV, the Hisense CanvasTV is a cheaper alternative.
- Insignia 65-inch QF QLED TV: $300 (save $200). Get a roomy 65-inch screen with its bezel-less design and access to Fire TV.
- Roku 75-inch Plus QLED TV: $600 (save $300). Access over 500 free channels with Roku, and enjoy a built-in subwoofer to enhance movie nights.
- Hisense 75-inch U6 Pro QLED TV: $849 (save $551). Enjoy smooth live sports and game nights with a 144Hz refresh rate and glare-free image from any corner.
- LG 65-inch UA7050 UHD TV: $330 (save $160). Bring the theatre home with 4K resolution and the Filmmaker mode.
- TCL 55-inch Nxtvision TV: $700 (save $300): This TV turns into a picture frame and displays artwork when it isn’t in use.
- Samsung 55-inch S90F smart TV: $998 (save $400): Samsung’s S90F TV features a 144Hz refresh rate, perfect for gaming.
- Amazon Ember 55-inch 4-series TV: $280 (save $180): This 55-inch TV is a great option for spare bedrooms and more.
- Amazon Ember Artline 55-inch TV: $700 (save $200): A TV that turns into a work of art when you aren’t using it.
- Hisense 55-inch S7 Canvas TV: $600 (save $400): Hisense makes a ton of TVs these days. But the CanvasTV looks just as good when it’s off as when it’s turned on.
- Insignia 65-inch QF Series QLED TV: $300 (save $200): A monster 65-inch TV at not-very-monsterous price with Amazon Fire TV built in.
- Roku Smart TV 2026 – 65-Inch Select Series: $350 (save $100): This 65-inch TV features a QLED screen with HDR10 and 4K resolution for bright and vivid pictures.
- Samsung 43-Inch Class The Frame LS03F 4K QLED Smart TV: $698 (save $200). Resembling real art, this slim TV delivers smooth visuals and good VRR gaming performance.
- Hisense 65″ U8 Series ULED Mini-LED: $900 (save $300): This TV has mini LEDs and anti-reflection pro to level up your watching game. It also has a refresh rate that’s nearly as fast as your reaction time, ensuring a solid gaming experience.
- LG Amazon Exclusive 65-Inch QNED AI 4K QNED73B Series: $480 (save $120): A big screen TV with A7 AI, QNED color, HDR10 Pro, and AMD FreeSync Premium and ALLM for better picture, game and clarity.
- Sony 65-Inch Class 4K: $750 (save $500): Perfect for gamers, this 65-inch Google TV has exclusive PS5 features, along with 4K HDR, Dolby Vision, and Dolby Atmos.
When is this year’s Prime Day sale?
While Prime Day typically takes place in July, Amazon is kicking things off a little early in 2026. This year’s sale will start on June 23 and will run through June 26. However, there are tons of early deals already available, so you don’t have to wait until then to start saving big.
What will be on sale for Prime Day?
The real answer is just about everything. We saw over 100,000 deals during last year’s sale, which covered everything from the latest Apple earbuds to everyday essentials like coffee pods. Some of the absolute best deals will be on top tech and big-ticket items like TVs and laptops, but tons of smaller appliances like air fryers, Bluetooth speakers, and much more will also be on sale. Plus, Amazon has already teased deals of up to 65% off its own devices.
Do I need a Prime membership to shop the sale?
A Prime Membership is not required to take advantage of these deals, and thousands of offers will be available to everyone. However, we do expect to see special offers and steeper discounts exclusive to Prime Members. The subscription also comes with a ton of other perks, so if you’ve been thinking about signing up, now’s a great time to do so.
Read the full article here