Amazon Prime Day hits different in 2026. Prime Day is often a moment to pick up a big-ticket item—and there are great Amazon Prime Day TV Deals, Prime Day Apple Deals, and Prime Day Tech Deals aplenty for those in need of a serious life upgrade.
But honestly, this year has been a bear for most people I know. I’m shopping on a budget. That’s why I’ve assembled these great Amazon Prime Day Deals under $100. Each is a chance to pick up a necessity, a level-up, or a little treat without having to explain anything to yourself later—whether a low-cost Kindle or a great budget Fitbit.
For the best of the best of the best deals this Prime Day, check out WIRED’s Absolute Best Prime Day Deals. For lightning deals of the moment, see our Amazon Prime Day live blog for updates in real-time.
Updated Thursday, June 25: We’ve added a few more deals from Noco, Switchbot, TP-Link, Bagsmart, Bissell, Shark, Yoto Player, and updated pricing with the latest deals and discounts.
WIRED Featured Deals
The Best Fitbit for $90 ($70 off)
Even after three years, this Charge 6 is still the Fitbit WIRED recommends for most people. The AMOLED touchscreen is bright and easy to read, and it does all the basic stuff that you want a fitness watch to do. It will monitor your blood oxygen, your heart rate, and your skin temp—plus monitor sleep and flag signs of stress or irregular heart rhythms. It’s not as ultra-accurate as some, but it’s good enough for most enthusiasts, and the price is very, very right at the moment.
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