If you’ve been outside, to the gym, or on a basketball court, there’s a good chance you’ve seen someone wearing Reeboks. The brand has had its fair share of ups and downs, but is riding a wave of increased interest driven by smart business moves like a refocus on sports and lifestyle, alongside a number of high-profile collaborations like the Reebok G-Unit G6 50 Cent.
Founded in 1958, Reebok has changed hands and gone through multiple iterations. Most recently in 2022, Reebok was sold by Adidas to Authentic Brands Group for over two billion dollars. Since then, it’s reinvigorated its sports lineup, hired Shaquel O’ Neal as president of Reebok…
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