Prime Day is Amazon’s biggest sale of the year, and the online retailer is kicking things off a little early this time. The sale usually falls sometime in July, but Amazon recently announced that this year’s event will run from June 23 to 26. That’s still a few weeks away, but you won’t have to wait until then to start saving.
Its already started rolling out the early deals, with bargains on everything from headphones and laptops to vacuums and kitchen essentials. To help you make the most of these early offers, CNET’s shopping experts have rounded up some top picks below. Just note that there’s no set expiration for these deals, which means there’s no guarantee that they’ll stick around until the official sale.
It’s also important to note that, while you don’t have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you’ve considered signing up for a Prime membership, this may be the time. Prime membership comes with a lot of perks.
We’ll keep this page updated with all the latest news and can’t-miss early deals for Prime Day 2026, so check back soon.
Best early Prime Day deals
Apple AirPods Max 2: $499
The second-gen AirPods Max are the absolute latest and greatest headphones in Apple’s lineup, and offer some serious improvements over their predecessor. In addition to better noise canceling and improved sound, they also support new features like Live Translation and a remote camera button. Select colors are down to $499 while others are still discounted at $510.
The durable JBL Flip 7 is designed to be taken just about anywhere and impressed our reviewer with its rugged design, powerful bass and interchangeable accessories. It’s got a fully waterproof IP67 weather-resistance rating and is even designed to survive drops of up to 3 feet.
Hisense 75-inch QD7 4K Fire TV: $550
With a stunning QLED display, this 75-inch Hisense TV boasts 4K resolution and Dolby Vision support for exceptional contrast and vibrant colors. Plus, the seriously immersive Dolby Atmos audio puts you right in the middle of the action. It’s also a great choice for gamers with a dedicated gaming mode and 144Hz refresh rate.
Thanks to its sleek design and robust set of features, the Fitbit Charge 6 is our top pick for the overall best fitness tracker of 2026. It boasts more than 40 preset exercise modes, as well as a built-in GPS, sleep tracking, an ECG function and more. It also has some helpful smart features like on-wrist notifications and turn-by-turn navigation. Plus, it’s waterproof up to 50 meters and has a vibrant AMOLED display.
This Ninja air fryer is perfect for fast and easy weeknight meals. You can use it to fry, roast, bake, reheat or dehydrate, and the 5.5-quart basket has enough room for up to 3 pounds of wings. Plus, the basket and crisper plate are both dishwasher-safe, which makes cleanup a breeze.
Eufy 11S Max robot vacuum: $170
The 11S Max isn’t the most advanced robot vacuum on the market, but it still has everything you need for effortlessly spotless floors. It boasts 2,000 Pa of suction power, and it’s less than 3 inches tall, so it can easily fit under beds, couches and other furniture. It’s also relatively quiet at just 55 decibels, and can run for an impressive 100 minutes per charge. Just note that it can only be controlled using the included remote.
More early Prime Day deals:
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes and outdoor equipment like grills. If you’re in need of one of these beforehand, you may not be able to wait, and there are some pretty strong deals on these leading up to any event. Prime Day often has better deals than even Black Friday, so it’s worth holding out for the sale if you can.
What is going to be on sale throughout Prime Day?
A lot. Last year, Prime Day featured over 100,000 deals, and while many of them were small discounts on tiny products, there were also a ton of great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors.
For 2026, Amazon’s announcement is already teasing early deals with up to 65% off Amazon devices and on books, Audible and Prime Video. So, that’s a good place to start. We’ll also be rounding up our picks for the best early deals as they drop, so you’re not wading through pages of listings to find the ones actually worth your money.
Are this year’s Prime Day dates different?
This will be the first time in a while that Amazon is holding its summer Prime Day event so early. Prime Day has traditionally been held in July, but will officially kick off on June 23 this year. However, this wouldn’t be the first shift we’ve seen. In 2020, it was pushed to October due to COVID-19; in the following year, the event took place in June. In 2022, the retailer had events in both July and October.
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