OpenAI’s entry into the world of consumer devices is expected to begin with the release of a portable smart speaker that lacks a screen, according to a Bloomberg report on Tuesday. The device is being positioned as “a new type of computer for the AI era,” Bloomberg’s Mark Gurman reported, adding that it would “serve as a humanlike AI companion that lives in the home.”
The device, which Gurman wrote is still in development, is expected to operate much like today’s smart speakers: answering questions, playing media, controlling smart home devices, responding to messages and using capabilities powered by OpenAI’s ChatGPT.
But OpenAI’s device is expected to go a bit further into homes by offering a “personality” that would make a humanlike connection with users. It will include “mechanical elements that can move on their own, creating a sense that it is alive,” Bloomberg reported.
The product leak comes days after Apple sued OpenAI, accusing the company of stealing its trade secrets. Apple alleged it “uncovered a pattern of theft of Apple’s trade secrets by OpenAI employees who were formerly at Apple.” Apple also called the instances it uncovered “the tip of the iceberg.”
However, OpenAI feels its new product “veers significantly” from any Apple device currently on the market and that it is “unlikely” its new device violates any Apple trade secrets, according to anonymous sources described as knowledgeable of OpenAI’s plans.
There’s been much speculation lately about OpenAI’s hardware ambitions. The company has been linked to a possible release of AI earbuds later this year or early 2027 and is also said to be working on a smartphone in partnership with component-makers MediaTek, Qualcomm and Luxshare.
OpenAI’s hardware ambitions have included a high-profile partnership with former Apple designer Jony Ive. One recent rumor suggested the lineup could include one device worn in the ear and that OpenAI could have as many as five different devices ready by the end of 2028.
OpenAI didn’t immediately respond to a request for comment.
(Disclosure: Ziff Davis, CNET’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
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