At CES 2025 the most popular TV maker in the world unveiled its latest batch of screens. And the order of the day is “glare-free.”
In my testing Samsung’s reflection-reducing screen technology allowed the 2024 S95D OLED TV to beat its long-standing rival from LG the best TV for picture quality. The S95D’s matte screen finish did a great job of taming overhead lights and other reflections to improve bright-room fidelity, and while it did sacrifice some contrast, I thought it was worth it.
In 2025 Samsung is going hard to the matte by adding that glare-free finish to its Neo QLED TVs in addition to its best 2025 OLED model. The bad news? The company decided to keep the standard, glossy screen on its other, less-expensive OLED TVs for 2025, namely the S85F and S90F. While Samsung hasn’t announced pricing yet, I expect the new glare-free S95F OLED to cost roughly as much as the S95D.
Samsung says its glare-reducing technology is better than last year, and it has added an 83-inch size and a 165Hz refresh rate (which will only be useful for PC gamers, but otherwise it’s seems similar to last year.
OLED (S85F, S90F, S95F)
- Glare-free (matte) screen, S95F only
- 165Hz refresh rate
- 42 and 48-inch (S90F only), 55, 65, 77 and 83-inch
The non-OLED models, called Neo QLED by Samsung, use Mini-LED technology and come in both 8K and 4K varieties. As always I don’t expect them to match the image quality of the OLED sets, but they’ll likely be brighter and (in the non-8K series) generally less-expensive. The 70F is an edge-lit Mini-LED, the first I’ve seen, so I don’t expect it to match the image quality of the high-end direct LED models. New for 2025 are triple-digit sizes including 115- and 100-inch models.
Neo QLED 8K (QN990F and QN900F)
- Glare-free (matte) screen to reduce reflections
- Wireless One Connect Box (8K at 120Hz, Wi-Fi 7), 990F only
- Samsung Art Store
- 65, 75, 85 inches, 98-inch in 990F only
Neo QLED 4K (QN90F, QN80F, QN70F)
- Glare-free (matte) screen, 90F only
- Full-array local dimming, 80F and 90F only
- Samsung Art Store
- 165Hz refresh rate
- 55, 65, 75, 85, 98 and 115-inch (90F only), 100-inch (80F only)
Another improvement for this year is the addition of the Samsung Art Store to all of the Neo QLED TVs listed above. That feature, previously only available on Samsung’s The Frame TVs, allows you to display free and purchased art on the TV screen. Samsung is also adding a bunch of AI-powered features to its 2025 TVs this year, as well as an AI button on the remote.
Samsung’s new OLED and Neo QLED TVs will ship later this year and pricing was not announced. We’ll have more details then.
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