With mere days left until Amazon’s Prime Day sale kicks off, early deals on some of the top-rated televisions are already here. You don’t have to wait till Oct. 7th to score deep discounts on everything from TVs to laptops, headphones, Apple products and more.
Other retailers like Best Buy, Walmart and Woot are joining in by marking down TVs from top-tier brands like Sony, TCL, Samsung and LG. CNET’s shopping experts are rounding up the best early offers through the day, and will keep this page update as new deals drop, so don’t forget to bookmark this page.
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Best Early October Prime Day TV deals
Sony 65-inch BRAVIA 9 QLED mini-LED Google TV: $2,800
This Sony Bravia XR is last year’s model, making it an excellent option if you’re looking to save. The picture quality is stellar, the stand is more stable than the newer models and the remote isn’t cluttered with buttons for Crunchyroll and Sony’s LIV streaming platform.
LG 65-inch C4 Series OLED: $1,397
Thanks to its absolutely stunning OLED display, exceptional contrast and extensive gaming features, the LG C4 Series is our top pick for the overall best TV value this year. It also supports Dolby Vision and Atmos for a truly great user experience. And it has LG’s Alpha 9 AI processor, which automatically enhances picture quality. Plus Amazon Alexa is built in for easy hands-free control. Originally listed at $2,700, you can get it for half that right now.
If you’re in the market for a massive screen, this is a deal you won’t want to miss. Our experts named the TCL QM8 as the best TV for the money this year and this 85-inch model is a steal at $700 off. It features a 4K QLED display with HDR10 Plus support for sharp contrast, as well as a 120Hz refresh rate for fluid action. The TV also has Google Chromecast built in for easy wireless streaming.
Samsung 98-inch Crystal UHD DU9000 TV: $1,998
This massive 98-inch Samsung TV is $500 off, dropping the cost to $1,998. It has a 120Hz refresh rate, object tracking sound lite, 4K upscaling and even a game bar to enhance this TV while you’re gaming.
Hisense 75-inch QD7 QLED Fire TV: $700
Knock a hundred bucks off this 75-inch 2025 TV with HDR10 Plus, Dolby Vision, Dolby Atmos, a 144Hz refresh rate and the Fire TV platform. It also has Game Mode Pro for the gamers and comes with Alexa built in, as well as a voice remote for easy searching. With a screen this size and so many features, it’s a solid choice for your entertainment hub.
Samsung 65-inch The Frame QLED TV (2024): $1,500
The Frame is the TV to beat for anyone looking for a TV with a veneer of sophistication. The matte screen and Pantone-validated color reproduction allow this TV to double as a digital art gallery, cycling through classic or modern art or even family photos when you’re not glued to YouTube.
Samsung 100-Inch Class Neo QLED QN80F TV: $5,000
This is one of Samsung’s largest and most color-accurate televisions, and the first of the Q80 series to feature mini-LED backlighting for better contrast and overall brightness. If you want a massive theatrical screen, this 100-inch model should do the trick.
Hisense A7 75-inch 4K smart TV: $450
This 2024 Google TV from Hisense offers a variable refresh rate for a smoother gaming experience and a voice remote with Google Assistant voice commands. The mute button can also turn on closed captioning, for all those whispered scenes between deafening action stunts.
TCL 55-inch Class QM7K Series QLED Google TV: $700
This Google TV-powered TV combines QLED and OLED techniques to improve blacklighting precision, so blacks stay deep while colors pop. Support for 240Hz variable refresh rate makes this big screen ideal for fast-paced and competitive games.
LG 65-inch 70A QNED AI TV: $500
LG’s 70A series TVs have a stunning QNED display with a 60Hz refresh rate as well as Gameplay, HDR10 Plus and HLG support for fluid action, vibrant colors and rich blacks. Plus, they have an Alpha 7 AI processor that automatically optimizes picture settings for the ideal viewing experience.
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More Prime Day TV deals
- TCL 43-inch Class S4 4K Roku TV: $198 (save $80). It’s equipped with Roku so you can immediately start streaming on a top interface.
- Insignia 50-inch F50 Series 4K Fire TV: $180 (save $120). Best Buy’s affordable line of TVs just got even more affordable.
- Samsung 55-inch S95 Series OLED 4K TV: $1,900 (save $300). This fancy TV with an OLED display transforms low-resolution content into 4K using AI.
- Vizio 65-inch Class Quantum 4K TV: $378 (save $120). Wide-angle viewing provides you with a nice picture no matter where you sit.
- Pioneer 43-inch LED 4K UHD Smart Xumo TV: $130 (save $60). This model has a 4K UHD resolution, which is pretty impressive for less than $200.
- TCL 43-inch Q6-Series QLED Google TV: $220 (save $20). This Google TV offers hands-free streaming with Google Assistant.
- Philips 40-inch Roku TV: $148 (save $76). This modestly sized TV is another excellent choice for bedrooms and dens, and it has the Roku platform built in.
- Sony 65-inch Bravia 8 OLED TV: $2,000 (save $300). This OLED Google TV features Acoustic Surface Audio Plus to deliver immersive sound from the entire screen.
- TCL 85-inch Q7 4K QLED TV: $1,000 (save $700). A screen this large for $1,000 is a bargain. Bring this TV home for a cinematic experience that many can’t match.
- TCL 98-inch Q6 4K QLED TV: $1,700 (save $1,300). Bring this TV home to complete your home theater setup. It also supports AirPlay 2 for seamless integration with your iPhone.
- LG 65-inch G5 Series OLED TV: $3,000 (save $400). Our reviewers hailed this absolutely stunning OLED LG TV for having the overall best picture quality of 2025.
- Toshiba 85-inch Class C350 Fire TV: $730 (save $470). This Fire TV is compatible with Dolby Atmos, low-latency audio and variable refresh rate to ensure you have the smooth frames when you need it without the wasted energy always running at 240Hz.
- Roku 55-inch smart TV 2025: $298. (save $52). This smart TV has a voice remote and free delivery and setup.
- Hisense 40-inch QD4 QLED Fire TV: $165 (save $85). This affordable Fire TV packs a quantum dot display for superior color reproduction and brightness levels.
Is October Prime Day the best time to buy TVs?
Amazon’s October Prime Day event, also known as Prime Big Deal Days, isn’t the biggest TV sale of the year, but it does help that we’re in football season. Some significant savings are out there on select models, which we’ll highlight here. Some early deals are already available, and we expect more offers will drop as we get closer to Oct. 7.
Additionally, some deals — particularly those outside of Amazon — will linger for a few days afterward. This event is a great time to invest in big-ticket items like TVs, so we’d lean toward getting your order in now if you see a model you like at a good price.
Which retailers offer the best October Prime Day TV deals?
You’re bound to get the best deals from Amazon. However, other retailers like Best Buy and Walmart are offering some excellent counter sales for Prime Day. You’ll also want to check out smaller online-only retailers like Adorama and B&H Photo, as they may be offering some under-the-radar bargains that aren’t being matched elsewhere.
What else is on sale for October Prime Day?
You can find a huge variety of deals across Amazon’s Prime Day sales and from other retailers as part of their counter sales. These include tons of top tech like TVs and laptops, including top brands like Apple and Anker. You’ll also find home goods and big-ticket items like mattresses. It’s also a good time to start holiday shopping. Check out our full roundup of all the best Prime Day deals available.
How we choose the best Prime Day deals
At CNET, we’ve covered shopping events for more than five years, including Black Friday, Prime Day, Memorial Day and countless others. We’ve become skilled at weeding out scams and superficial deals, so you get only the best offers.
When choosing television deals, we look for real discounts, quality reviews and remaining sale time. Our team of devoted experts has tested hundreds of TVs to ensure we’re bringing you the best of the best.
- Real discounts mean exactly that. We look at the price history for that product to make sure no brands are inflating prices to make the discount seem more substantial than it is.
- Quality reviews and testing are important for any product, but especially for TVs. If you’re unhappy the first time you turn it on, the discount wasn’t worthwhile.
- Remaining sale time is a huge part of our vetting process. If a deal seems like it will only be around for a short while or will only be available for the remaining stock, we’ll let you know upfront, so you don’t come back to the deal later only to be disappointed.
How to keep up with the best Prime Day sales
There are a lot of ways to ensure you’re getting the latest scoop on Prime Day offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We’ll be tracking all the major retailer sales around October Prime Day and sharing the best promotions.
There are plenty of ways to hear from us. One option is to bookmark CNET.com/deals to check out our latest coverage. You can also subscribe to our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to add CNET as a preferred Google source on Chrome so you won’t miss any of CNET’s expert tech coverage. Our deals team continually scopes out the best available offers to help ensure the purchases you make all year round will be at the lowest price.
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