Another year, another Netflix streaming price hike. After last raising prices in January 2025, the company is implementing increases on all three plans for US subscribers. As Variety first reported, updated rates went live on the streaming service’s plan help page on Thursday.
A Netflix spokesperson confirmed to CNET that the new pricing goes into effect immediately for new customers, and in the coming weeks, current subscribers will see receive an email a month before the changes apply to their bill. Your billing cycle will determine when the new price hits.
Standard with ads rose from $8 per month to $9 per month, and the ad-free Standard plan has increased from $18 per month to $20 monthly. The $25-per-month price of Premium has also been bumped up by $2, and is now $27. Are you sharing your account with someone outside your household? The extra-member fee is now additional $8 a month if you’re on the ad-based plan (previously $7), and it costs $10 per month if you’re tacking it onto an ad-free plan.
“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said the spokesperson.
Netflix follows other streaming services in raising prices this 2026, which we’ve been tracking for you since the start of the year. Spotify, Prime Video, Crunchyroll and Paramount Plus are among all the streamers that have hiked up monthly (or annual) rates since January.
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