Black Friday Is Wrapped but Apple’s Biggest Price Drops Haven’t – Grab Them Before They’re Gone

Black Friday has come and gone but plenty of standout Apple deals are still sticking around. We’ve seen a slew of deals across nearly every category — including tech that doesn’t get discounted often. Apple devices, namely phones, tablets, laptops and smartwatches, are all seeing rare discounts right now. These deals aren’t limited to just one retailer either. Apple products are usually on the expensive side, but CNET editors reliably rate them among the top performers, making these deals even more valuable. Grab them before they’re gone.

Apple doesn’t run discounts on its own online store, or in its physical retail stores. However, now through Dec. 1, purchases made directly at Apple can earn you Apple Gift cards. If you’re more in the mood for savings, all the big retailers, including Amazon, Walmart and Best Buy, are offering lower prices on Apple’s top products. It is a great time to grab an Apple device for yourself or as a holiday gift for a loved one.

To help you get the best value, CNET’s deal experts have combed through all the deals to curate the best Apple device bargains that are live right now. But act fast, as prices can change and sell-out risks are real, especially with Apple products.

We’ll continue to update this list throughout the remaining hours of Black Friday and beyond, so bookmark this page and check back often.

Best Black Friday Apple device deals

• Apple Watch SE 2: $129 (save $41). This Black Friday discount makes the second-gen SE the most affordable Apple smartwatch by far.
• Apple iPad Pro M5 (11-inch): $899 (save $100). This is the first-ever discount we’ve seen for this 2025 model.
• Apple iPad Air M3 (11-inch): $450 (save $149). Apple’s lightest tablet has 128GB of storage and weighs just one pound.
• Apple iPad Air M3 (13-inch): $650 (save $149). If you need a massive 13-inch display, this powerful model is $150 off.
• Apple AirPods Max (USB-C): $400 (save $150). These premium over-ear Apple headphones don’t come cheap, but they’re one of the best pairs of 2025.
• Apple AirPods Pro 2: $199 (save $40). They’re now a generation old, but these noise-canceling Apple earbuds still have plenty to offer.
• Apple MacBook Pro M4 (14-inch): $1,429 (save $170). If you need some serious hardware, you can grab this previous-gen Pro for a great price.
• Apple MacBook Pro M4 (16-inch): $2,199 (save $300). If you’re looking for solid savings on a massive screen, this deal is for you.
• Apple MacBook Air M1: $549 (save $100). Though it’s a few years old, this is the most affordable Apple laptop on the market right now.
• Apple 13-inch MacBook Air M2: $649 (save $150). Apple’s M2 MacBook Air is still a speedy laptop at a great price.
• Apple AirPods 4 with ANC: $140 (save $39). Get the latest AirPods with active noise cancellation and an upgraded H2 chip. You can also track your earbuds and the case with Find My.
• Apple Mac Mini M4: $479 (save $120). You can get the power of a MacBook in a compact design and under $500.
• Apple MacBook Air M4 (15-inch): $1,149 (save $250). With a roomy 15-inch screen and 512GB of storage, this model is a great all-rounder.
• Apple iMac 24-inch M4: $1,149 (save $150). Apple’s latest all-in-one desktop is powerful and comes in gorgeous colors.
• Apple AirPods Pro 3: $220 (save $30). Apple’s brand new AirPods Pro are top-of-the-line, according to our review, and they’re already discounted.
• Apple AirPods 4: $69 (save $60). Apple’s new base model of the AirPods is a crazy good value with this deal.
• Apple Watch Series 10 (GPS + cellular, 46mm) with AppleCare+ (two years): $469 (save $139). A cool discount on the last-gen Apple Watch with protection thrown in for two years.
• Apple Watch Ultra 2 (GPS + Cellular 49mm): $599 (save $200). One of the more reasonable price tags we’ve seen on Apple’s last-gen Ultra watch.

Best Black Friday iPhone deals

Best Black Friday Apple accessory deals

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Is Apple offering Black Friday discounts?

Apple rarely discounts its devices directly during Black Friday. Instead, retailers often take the lead. At present, Apple isn’t offering any direct price cuts, but it is hosting a shopping event where you can earn gift cards with eligible purchases from now through Dec. 1. However, your best bet for straightforward discounts on Apple products is to shop trusted resellers (Amazon, Best Buy, Walmart) and act quickly when a standout deal appears.

Is Walmart an authorized Apple dealer?

Yes, Walmart is an “Apple Authorized Reseller,” which means it can sell new Apple products (including iPhones, iPads and MacBooks) in‑store and online. When you purchase through a legitimate authorized reseller, you still receive Apple’s standard warranty and support. In 2024, Walmart began selling certain MacBook models directly, making it the first time customers could purchase a Mac directly from Walmart. You should still verify the product condition (new vs. open‑box/older stock) and the retailer’s return policy, but rest assured: Walmart is an official channel for Apple gear.

How do we find the best Black Friday Apple deals?

Our CNET team tracks the best Apple device deals by comparing current pricing to historical lows, validating model years and configurations, and monitoring major retailers such as Amazon, Best Buy and Walmart. We constantly review and update our lists of the best iPhones, iPads, MacBooks and other technology inside and outside Apple’s ecosystem. We also check trusted deal tracking sources and press coverage to confirm whether a discount is genuinely strong or simply marketing dressed up as a so‑called deal. Notably, we already saw multiple record‑low prices today and expect more to come (and go) through the weekend.

Where can I find the best Black Friday Apple deals?

Major retailers such as Amazon, Walmart and Best Buy are among your best bets, but you’ll also want to keep an eye on smaller online electronics retailers including Adorama and B&H, which frequently offer Apple savings, as well as other Apple‑centric resellers. These smaller players can sometimes drop deeper discounts or bundle exclusive offers (cash‑back, gift cards, etc.). Don’t forget to check shipping and return terms, and compare across sites before purchasing.

What time of year are Apple products the cheapest?

Historically, the best time to get appreciable discounts on Apple products is around Black Friday and Cyber Monday. That holds true in 2025, too. Throughout Black Friday we’ve seen a few additional deals roll out, but be quick. Offers can sell out or revert and aren’t guaranteed through Cyber Monday. If you spot a price that seems like a standout and matches past historical lows, it may be wise to buy rather than wait and risk losing out to loss of stock or higher prices.

Best Black Friday retailers

• Amazon: One of the world’s largest online retailers, Amazon offers massive discounts with significant savings on tech, home appliances, and smart home equipment. 
• Walmart: Save big on televisions, laptops, appliances like refrigerators and more at Walmart’s Black Friday event.
• Best Buy: Black Friday is historically a great time to buy TVs, and Best Buy has you covered for that and more.
• Home Depot: Eyeing home improvement tools? Home Depot has the best discounts on tools, appliances, and even grills.
• Target: It may not be as big on Black Friday as other retailers, but Target does offer some great deals on toys, gifts and board games.