A solid TV is key for any home entertainment setup, but top models are pricey. We’ve found discounts on a variety of 4K models from trusted brands and with rising concerns over tariff price increases, these savings are worth considering. But these deals are only available for a limited-time, so be quick to lock these prices in.
TV expert David Katzmaier has personally tested and reviewed some models you’ll find on this list. Those that have not been tested by CNET directly have been selected based on the size, specs, features, design, brand and price.
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We update this page frequently with the latest offers. You can also check out our roundup of the best cheap TV deals, or view high-end options in our full roundup of all the best TV deals overall.
Best 4K TV deals
Thanks to its stunning mini-LED display, best-in-class brightness and other great features, the TCL QM8 series claimed a spot on our overall favorite TVs list. It has Dolby Vision, auto-optimization and built-in Chromecast and Apple AirPlay 2.
Samsung 75-inch QN90D: $2,000
This 2024 Samsung QN90D is a stunning model with a Neo QLED panel, 4K capability, HDR, a 120Hz refresh rate and a 3D-like picture.
LG 65-inch OLED C5: $1,597
The LG C5 is the latest in a long line of excellent TVs. This model has Dolby Atmos and Vision, HDR10, AI 4K upscaling, plenty of gaming features and more — all for over $1,000 off its list price.
Samsung 98-inch DU9000 Series TV: $2,000
For a massive theatrical screen, this 98-inch mammoth is a great choice. It has 4K resolution and 4K upscaling, as well as an AI-driven picture enhancer, Motion Xcelerator with a 120Hz refresh rate, PurColor and HDR10 Plus.
Hisense 55-inch U6 Fire TV: $498
This QLED TV has a 144Hz refresh rate, reaches up to 1,000 nits peak brightness. It also supports HDR10 Plus, Dolby Vision IQ and Dolby Atmos. Additionally It also has a built-in subwoofer, Alexa built in and Game Mode Pro.
Amazon 50-inch Fire TV: $290
A great option for those in the Amazon ecosystem, this model supports 4K Ultra HD, HDR10, HLG and Dolby Digital Plus. It also has an Alexa voice remote.
Insignia 55-inch F50 Series Fire TV: $220
This TV has 4K Ultra HD resolution, HDR10, DTS Virtual-X sound and the Fire TV platform, which can connect to compatible smart home devices. It also comes with an Alexa voice remote.
Toshiba 50-inch C350 Fire TV: $220
This 50-inch model has everything you need to enjoy all forms of entertainment with HDR, Dolby Vision, Dolby Atmos, the Fire TV platform and gaming and sports modes for content optimization.
Sony 65-inch Bravia XR X90L Google TV: $900
It has full array LED backlighting, XR 4K upscaling, built-in voice assistance and the Google TV platform. It also has gaming features, like support for 120fps in 4K and auto HDR tone mapping for the PS5 console.
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What is the best 4K TV deal right now?
Choosing the overall “best” 4K TV deal can be tough, as several variables come down to personal preference. Best Buy’s current TCL QM8 offer stands out from the crowd, as it is our top pick for the LCD TV to buy this year. The retailer currently has the 85-inch model for just $1,800, which is a savings of $700. It has a stunning mini-LED display with exceptional brightness, automatic AI optimization, Dolby Vision IQ support and many other convenient features that make it one of the best TVs in this price range.
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How we choose 4K TV deals at CNET
CNET’s team of deals experts has years of experience scouring the web to bring our readers the best TV bargains out there from trusted brands like LG, Samsung, TCL and more. We evaluate the size, resolution, gaming compatibility and smart features, and how the models we’ve personally reviewed performed in our rigorous tests, to ensure that you’re getting the most bang for your buck. Additionally, we only source deals from trusted and legitimate retailers, so you never have to wonder if an offer is too good to be true.
There are a few factors you’ll want to consider when shopping for a new TV, including room size and viewing distance, but in general, we’ve found that a 65- or 75-inch screen is the sweet spot for most living rooms. They’re large enough to see clearly from most viewing angles, without being so large that they overwhelm the space.
Size isn’t the only factor you’ll want to consider when shopping for a new TV. Since most new TVs are smart these days, you’ll also want to consider which platform a 4K TV runs on, such as Amazon’s Fire OS, Google TV or Roku, as well as any smart home integrations you’ll want to make the most of, like Alexa, Google Assistant or Apple’s HomeKit and AirPlay tech. If you’re an avid gamer, you’ll also want to make sure that your TV has a suitable number of HDMI ports.
Like most consumer electronics, the best 4K TV deals will be found around major sales events like Amazon Prime Day and Black Friday. These events offer some of the best prices of the year and see multiple retailers competing for shoppers’ cash, which is good news for your wallet. Memorial Day and Labor Day often bring big discounts as well. We keep tabs on TV pricing throughout the year, and any surprise, out-of-season sales will be listed above.
When you think of nabbing a 4K TV deal, you should start at big-box retailers like Best Buy, Target and Walmart. These stores tend to offer some of the biggest sales on 4K TVs, both in-store and online, with online-only retailers like Amazon often matching prices, especially during the fall sale season.
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